Building a high quality WordPress website that’s attractive and informational is sometimes the easy part of digital entrepreneurship. Unfortunately, the online space is becoming increasingly popular, which means that it’s harder to entice people to actually visit your website, especially if you don’t have a strong marketing background.
There are a number of different digital marketing forms that you can use, and it’s worth considering all of them. Do your own research about SEO, SEM, SMM and PPC marketing to decide which is right for you and your WordPress website. In this article, we’re going to be looking at a particular form of SEM/PPC marketing – Google Ads.
Is it worth spending money on Google Ads to promote your WordPress website?
What is Google Ads?
First, let’s take a quick look at Google Ads and how it works. Basically, if you search for something using the Google search engine, you’ll notice that the first and last few results are ‘ads’. This is the main way that Google Ads works, allowing you to advertise your site on the search engine results pages. In some cases, you can also advertise using banners and other ads embedded within websites, but this is becoming less popular.
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A nice little round-up of 53 CSS-Techniques You Couldn’t Live Without, over at 9tricks. These represent the leading edge in everything CSS is capable of lately. It’s surprising that we don’t have more of it deployed.
A few observations on the list:
- We’ve seen 1001 rounded corners tutorials, but none of them will compare with the one-line ‘border-radius’ feature… when all web browsers support them.
- Wrapping text around an image – every hack for this we’ve seen deployed so far works in two browsers and breaks in all the others.
- The dynamic piechart looks like one of those painfully-obvious image-sprite hacks, but you have to admit you never thought of it until you saw it.
- The adaptive layout technique – this is the next feature we’re going to be crying for better solutions for, in HTML6 and CSS4. The massive array of screen widths we now have to deal with, from pocket-mobile devices to ridiculous monitors the size of a swimming pool, is a mark that it’s high time the device took care of more of this for us.
Colour us “jumping to conclusions”, but we’d have to guess that Photoshop is the best-known graphic design tool out there. but it’s not an optimal solution for everybody – the price tag is high, it has a steep learning curve such that you could spend years studying it and not know all of it, and it’s also aimed more for print graphics than web graphics.
For those of you looking for a more compact and economical solution, here’s a list of tools you might want to look into. These are all less costly (all but one is free!) to download and use, and are geared more towards smaller solution sets as well.
– As the name suggests, this is the version of the open source G.I.M.P. program geared to Photoshop users. G.I.M.P. stands for “GNU Image Manipulation Program”, after the GNU.org general public license. It’s about 90% feature-compatible with Photoshop, and is a much smaller, cheaper, and easier-to-learn program.
– This is the free graphics program using Microsoft’s .NET 2.0 framework. It’s come a long way since its origins as a better alternative to Windows’ Paint program (the one that comes with all copies of Windows). Now it’s a nice half-step between a Paint-level application and a Photoshop. Just right for slapping together a quick design.
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Designing a new website or making alterations to an existing one is fraught with the possibility of mistakes and sometimes even blunders. Therefore it is important that you take certain precautions before plunging into your web designing. Failure to do so may land you in delays rather than in quick success. The following guidelines would help you avoid the unnecessary fuss and frustration!
Know your prospective site user:
Acquire a good understanding of the expectations of your prospective site visitors. Analyze their needs. What do visitors of such websites look out for? What kind of websites do your prospective customers expect to see? What should be the layout and design of your website copy? Does it need photographs and graphics? Will you need to alter the content from time to time? A thorough customer research will answer all these questions
Continue reading “How To Avoid Costly Mistakes When Designing Your Website”