Whether you have opened a new law firm and need a website, or your law firm at Commercial Lawyers Perth has a website that needs to be replaced, one of the key choices you have is who is going to design it. The website design professionals would certainly be a top choice but why is that so, and how do you ensure that whichever web design agency you choose is capable of creating a website you can be proud of?
If you read on we will outline 5 key elements that any web design agency must be able to prove, produce or perform. It is not enough that they might be able to do one or two of these, because unless all 5 are in place, your website’s design is going to be compromised.
#1: Genuine Proof And Testimonials That They Can Design High Quality Websites
These should be relatively easy to find, and so a red flag needs to be raised if any web design agency you are considering does not have any, as this means they have no track record with which to evaluate their suitability. Professional web design agencies will not only have a portfolio of websites they have created for their clients, but they will also have reviews and testimonials from satisfied customers which confirm their credentials as professional website designers.
#2: Experienced Programmers And Coders Who Are Experts In Creating Websites
We use ‘design’ as an umbrella term for the entire creation of a website, as well as the specific aspect of how it appears visually. Unfortunately, this means programmers and coders who are experts in creating a website’s many functions, often do not receive the credit they are due. However, they are an essential part of the team which builds a website, and only a web agency that employs individuals experienced and expert in website coding should be chosen.
#3: Designers Whose Skills Give Your Website The Exact Appearance Needed
No matter how well a website’s technical elements have been created, they will be for nothing if the appearance of the website is lacking. When someone lands on your website you only have a fraction of a second to give them the best possible first impression. A website that has been professionally designed by experts and which will attract and keep visitors, is one which will augment the success of the law firm which puts its name to it.
#4: Content Creators That Induce Visitors To Take Action
You want your website to help support your law firm by helping convert online visitors to paying clients. To achieve this you need content on your website that supports that aim. Professional web agencies know exactly what sorts of content work for each client’s audience, and this will range from useful articles which inform, to copywriting, which takes someone from simply being interested, to taking action such as calling or emailing your office.
#5: SEO Expertise To Help Your Website Rank On Google
It is not enough to have a website if no one ever visits it, and for this to occur, your website needs to rank well on Google for keywords that your target market is likely to search for. To help your website’s SEO, and in turn, its rankings, a professional web design agency will ensure that all technical elements of your website that influence its SEO are sound and that any content they produce for it is also optimised.