How competitive is the family lawyers sector that your law practice operates within? Suppose it is in any way competitive, as it is in almost every location you care to think of. In that case, you must find ways to place your family law practice before the eyes of those who are looking for legal representation for family law matters.
You could do this in several ways offline, such as local advertising in local newspapers or radio stations, but the problem with them, apart from the cost, is that they are not well-targeted. Thousands of people will be seeing or hearing your ads who currently have no need for, nor interest in hiring, a family lawyer.
This is one of the reasons that online marketing is favored by many businesses, including family law businesses, because it provides several means of targeting more effectively within your advertising and marketing strategies. One of those methods used by numerous companies to generate lots of traffic and, thus, prospects is local SEO.