If you’re building a new website then you need to think carefully about search engine optimisation (SEO). Different websites perform differently on the SEO front, but WordPress is up there with the best.
However, you shouldn’t take my word for it. I’ve done some research and put together a quick list including a few of the many reasons why WordPress is the best CMS for SEO purposes. They include:
WordPress is super versatile:
According to leading digital and SEO agency Slinky Digital, WordPress is arguably the most versatile content management system on the web. It powers over 30% of the world’s websites – and there’s a reason for this.
Since WordPress is fully open source, you can access your code, edit, and add pretty much anything you want to your site. This is extremely useful when it comes to SEO as well.
If you really want to rank well for highly competitive keywords, you will need to make sure that your website’s code is optimized. Things like page load speeds, responsiveness, and performance under load are very important, and WordPress lets you tweak things to optimize all of these.
WordPress offers great plugins:
One of the best things about WordPress is the huge range of plugins that you will have access to. Although most website builders and content management systems offer some form of plugin library, WordPress really excels on this front.
When it comes to SEO, there’s a range of great plugins on offer that you can use to maximise your performance with the least amount of effort possible. Plugins like Yoast SEO are very useful for beginners, and they are both intuitive and easy to use.
WordPress lets you add SEO-optimised images:
One of the key search engine ranking factors is user experience. If people spend longer on your website, navigate through more pages, and basically, enjoy your site more, then Google will know. You will be ranked accordingly.
High quality images are a key thing when it comes to retaining website visitors. They can also be optimised directly for SEO purposes by adding keywords, descriptive captions, and alt texts. WordPress lets you do all this and more with ease – but many other website builders don’t.
WordPress makes mobile optimisation simple:
Although mobile optimisation isn’t the be all and end all of modern website building, it helps. If you’re serious about creating a decent user experience and building a website that will rank well, you need to make sure that you focus on mobile optimisation – after all, a huge percentage of modern internet users browse from their smartphone or tablet.
WordPress is one of the best content management systems when it comes to mobile optimisation. With a huge range of fully responsive themes available, you will be able to find one that meets your needs.
WordPress is the most popular website builder and content management system available today. It is also a leader on the SEO front, making it one of your best choices if you want to build a new website.