Building a WordPress website is easy – if you know what you’re doing. However, you might run into trouble if you don’t have a lot of design or web development experience. You might choose to take some courses and learn the skills you need to build your own WordPress site, but a lot of people simply pay a developer to build their website for them.
But is it really worth it?
In this article I’ll run through a few of the pros and cons of hiring a professional web designer to build your new or updated responsive website for you. Ultimately, it’s something that will work for some people, but not for others – so you need to do your research.
Why should I consider paying a developer to build my website?
A few of the reasons why you should consider hiring a developer to build your WordPress website include:
- Experienced developers will be able to build a website quickly, which will help you get online fast.
- It will save you time. Ultimately, you might be better off spending your time doing things that you’re good at. Building your own website can take a lot of time and effort, which might result in lost income.
- You’ll get the design that you want. It can be hard to design your own website, especially if you’re not a very creative person. Since web developers build websites for a living, they will be able to help you put together the exact site that you want.
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Building a high quality WordPress website that’s attractive and informational is sometimes the easy part of digital entrepreneurship. Unfortunately, the online space is becoming increasingly popular, which means that it’s harder to entice people to actually visit your website, especially if you don’t have a strong marketing background.
There are a number of different digital marketing trends and forms that you can use, and it’s worth considering all of them. Do your own research about SEO, SEM, SMM, PPC and other digital marketing techniques to decide which is right for you and your WordPress website. In this article, we’re going to be looking at a particular form of SEM/PPC marketing – Google Ads.
Is it worth spending money on Google Ads to promote your WordPress website?
What is Google Ads?
First, let’s take a quick look at Google Ads and how it works. Basically, if you search for something using the Google search engine, you’ll notice that the first and last few results are ‘ads’. This is the main way that Google Ads works, allowing you to advertise your site on the search engine results pages. In some cases, you can also advertise using banners and other ads embedded within websites, but this is becoming less popular.
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If you’re building a new website then you need to think carefully about search engine optimisation (SEO). Different websites perform differently on the SEO front, but WordPress is up there with the best.
However, you shouldn’t take my word for it. I’ve done some research and put together a quick list including a few of the many reasons why WordPress is the best CMS for SEO purposes. They include:
WordPress is super versatile:
According to leading digital and SEO agency Slinky Digital, WordPress is arguably the most versatile content management system on the web. It powers over 30% of the world’s websites – and there’s a reason for this.
Since WordPress is fully open source, you can access your code, edit, and add pretty much anything you want to your site. This is extremely useful when it comes to SEO as well.
If you really want to rank well for highly competitive keywords, you will need to make sure that your website’s code is optimized. Things like page load speeds, responsiveness, and performance under load are very important, and WordPress lets you tweak things to optimize all of these.
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