Website Content Tips
Deciding what to put on your website can be difficult. The following are some tips to help you provide useful information for visitors to your website that will also perform well with search engine rankings.
Where To Start:
- Think about the questions customers most often ask you and address these on your website.
- Look at websites for businesses in your field - both suppliers and competitors.
What information do they provide? What do you offer that they don't?
- Look at some of your favourite websites.
What is it about these sites that keep you going back and how could you incorporate some of these features in your website.
- Think about the keywords people will use when looking for your site using Search Engines e.g. Google. Once you have decided on your keywords make sure you include them in the text for your site. If you are using headings to break up your text, try to use the keywords in these headings as well.
- Try to have a good balance between the amount of text and pictures on your site.
Websites with too many pictures and very little text are hard for search engines to find which will affect how you rank when people look for your businesses using search engines. They are also slow to load meaning some people will give up and look elsewhere before seeing your website.
On the other hand web pages that are too text heavy can appear both boring and difficult to read. If you have a large amount of information you wish to convey to your visitors you may need to break up the information into sections and then have a separate page that focuses on each of these sections.
Guidelines for Writing Content
People read web pages differently from a printed page. They tend to scan web pages rather than read every word. They are often impatient and if the answer to their problem is not immediately apparent they will simply give up or look elsewhere.
Large paragraphs of text can appear both boring and daunting to users so it is best to give them what they need to know in a concise and easy to skim manner.
- Use plenty of headlines to guide readers
- Keep paragraphs short - 3 to 5 sentences per paragraph
- Use short sentences
- Use bullet points to allow scanning
- Use numerals not written numbers
- Use consistent vocabulary
- Repeat key phrases
What To Include:
- Who you are - customers like to know a little bit about the company especially if they are intending to buy something from you.
- What you offer and how that will benefit people looking at purchasing your products/services.
- Proof that you have helped people like them with issues like theirs (e.g. testimonials, before/after images)
- Credentials you have e.g. training, qualifications, awards, length of time in the industry, memberships with any associations
- Ways people can contact you e.g. phone numbers, email address, business location