Building a high quality WordPress website that’s attractive and informational is sometimes the easy part of digital entrepreneurship. Unfortunately, the online space is becoming increasingly popular, which means that it’s harder to entice people to actually visit your website, especially if you don’t have a strong marketing background.
There are a number of different digital marketing forms that you can use, and it’s worth considering all of them. Do your own research about SEO, SEM, SMM and PPC marketing to decide which is right for you and your WordPress website. In this article, we’re going to be looking at a particular form of SEM/PPC marketing – Google Ads.
Is it worth spending money on Google Ads to promote your WordPress website?
What is Google Ads?
First, let’s take a quick look at Google Ads and how it works. Basically, if you search for something using the Google search engine, you’ll notice that the first and last few results are ‘ads’. This is the main way that Google Ads works, allowing you to advertise your site on the search engine results pages. In some cases, you can also advertise using banners and other ads embedded within websites, but this is becoming less popular.